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14 businesses in 1 group

Investing in great people creates a great insurance broker. It's as simple as that.

Our Values

Definition: “Company values, also known as corporate values or core values, are the fundamental beliefs upon which a business and its behaviours are based” They are the guiding principles that a business uses to manage its internal affairs as well as its relationship with customers.

It's what we obsess over...

Know what you are good at and be really good at it

If you are not growing you are going backwards

Make things as simple as possible, but no simpler

Looking After Our JMG Group Team

Do The Right Thing

Know what you are good at and be really good at it

We don’t pretend to be the biggest or something we are not. We are really good at recruiting the best people in our market, looking after them and freeing them up to focus on what our customers want from us – professional advice, creating competition for their risk and sorting it out if they have a claim. We pride ourselves on this.

If you are not growing you are going backwards

We believe size is important in our market as, without it, it’s harder to negotiate with insurers on behalf of our clients. Growing organically is everything to us, as it reinforces every day that our simple focus is on point – do everything to win and retain our customers.

Make things as simple as possible, but no simpler

Einstein called it, we believe in it. Risk and Insurance and running a regulated business is complex, and becoming more complex. At every opportunity we try to distil what we do into a format that makes it easy for our clients to understand and make informed decisions.

Looking After Our JMG Group Team

To attract the best team you have to look after them. We invest in our teams constantly to get the best outcome for our clients. The investment takes many forms – continual training (technical, leadership, personal – basically whatever lifts that person into their better selves); a share in the ownership (if you own a bit of it you treat it differently); mentoring; flexible working; the list goes on. We don’t have any real assets on our balance sheet other than our team.

Do The Right Thing

Whether it’s supporting local charities or sports clubs through sponsorship; introducing our clients to other clients to help expand their networks and grow their income; supporting our team when they have family challenges and we need to find a more flexible working pattern; or giving everyone their birthday off to enjoy the moment. We like asking ourselves “what’s the right thing to do” in any given situation.

When we decided to support 5 charities and raise £45,000 for them in our 45th year, we stretched ourselves beyond belief! 

We are a supporter of local secondary schools in our communities – helping the students prepare and practice writing CVs, being interviewed and, generally speaking, ready for work.

Some facts and figures that we’re proud to share

Our success so far...


gross written premium placed on behalf of our clients annually


top 50 insurance broker in UK by premium placed


raised for charity in our 45th year


average annual organic growth since 2012


strong team of insurance professionals

Our History

JMG Group was born out of an MBO of the Glendinning family in November 2020.

The MBO was backed by SYNOVA – one of Europe’s most innovative growth investors and awarded ‘UK Private Equity House of the Year’ four times in the past seven years. Our Group is made up of a growing number of like minded insurance brokers across the UK – many of which have a long and rich history in the insurance market and bring real expertise to the Group. We’ve never lost sight of what made our businesses successful in the first place. Recruit great people who know what they are doing, look after them and always do the right thing by our clients. We may be growing through acquisition, but winning and retaining customers and organic growth is the thing we obsess over.

We are very proud of our growth story but we have never lost sight of what’s important:



NOVEMBER - JM Glendinning MBO backed by SYNOVA


MARCH - Investment in Butterworth Spengler creating a base in Liverpool and adding 30 people to the group


MARCH - Acquisition of Nowell & Richards a specialist high net worth broker based in Stafford


JULY - Acquisition of Bickley Insurance


SEPTEMBER - Butterworth Spengler acquires Brunsdon Insurance supported by JMG Group

Corporate social responsibility for JMG is:

Social responsibility


Reducing our carbon footprint - playing our part in society


Equality in the workplace - opportunity and support for all


Support schools / colleges - investing in youth talent


Supporting charities - doing the right thing always

We want to play our part in helping to make the insurance industry work for everyone, we do this by practicing good governance throughout our business and by;

  • Acting sustainably
  • Creating an inclusive place to work
  • Supporting our local communities
  • Following ethical working practices